I am a big fan of Starbucks Japan — specifically, its Twitter page (@Starbucks_J). Sometimes I go there just to look at the pictures and sigh over the strategically arranged food and wares. For some reason, this seems to make me feel better equipped to face the rest of my chaotic day.
Now, I know that Starbucks is generally good at selling/promoting its brand, as there is a plethora of Starbucks-related material (images, promos, links, etc.) littering the Web these days, enthusiastically proliferated by customers, bloggers, and coffee fans, but its Japanese arm is really taking things to a higher level. Those guys really know how to highlight their message with a deft mixture of colors, lighting, and props. They certainly know what it takes to achieve more with less fuss and clutter.
So, when I see a nice picture that I particularly like, I can’t help but save a copy of it in my local directory — with some vague plans of writing a post about it later.
Well, I guess this is it. 🙂